Before joining American Stone and Star Stone Quarries the previous marketing director, along with the graphic designer, resigned. Calendars were critical because American Stone sales teams used them for contractors, and Star Stone Quarries use them for dealers. The previous marketing department did not produce the 2022 calendar in time for the sales department to distribute. This was a major concern that history would repeat itself. With no calendar template or photos for either of the two companies, I personally dedicated time, not only to the calendars, but also hiring replacements, juggling other projects such as a Fox13 news segment, email campaigns, and other projects. 

The reason the previous marketing team resigned was because there were no images to create email campaigns, calendars, or publications for either American Stone or Star Stone Quarries. So I started here. I drove to all the quarries in multiple states using my own vehicle, and gas, even getting a flat tire while at the Idaho yard without being reimbursed. I was able to get some incredible drone footage to use for HR to recruit future employees. I also took photographs that were so good, they were unrecognizable to an American Stone employee who had been with the company for 25 years who had visited the quarry many times. She asked if it was actually our own Star Stone quarry.

Within 24 days of starting the calendar recreation, placing the order, and 7 days of shipping, I successfully accomplished the project. From start to finish, within 17 days, the calendars were in the hands of the sales team ahead of schedule.