What makes KÜHL clothing one of the best? Quality!

They are not just clothing manufacturers, they have done so much research to understand their customers! KÜHL has mastered clothing to include comfort, temperature-regulating fabrics, and unique cuts to allow a perfect fit for a broad range of body types, even down to a cell phone pocket for convenience.

KÜHL’s products are so good that consumers don’t mind paying extra because they know they’re getting quality with every garment sold. Consumers get a sticker that can be attached to vehicles, water bottles, or whatever else, which will give that extra boost of social proof. This is explained in one of my favorite books, written by Robert Cialdini, Influence: The Psychology of Persuasion. Dr. Robert Cialdini, a thought leader in the field of Influence, has spent his entire career conducting, testing, analyzing, and publishing peer-reviewed scientific research on what causes people to say “Yes” to requests.

I consider this to be a company that has mastered and understands marketing. As such, I will use this company throughout my website as an example for various sections.